When analyzing the number of visits, their origin, characteristics and behavior, one of the most powerful tools is the one provided by Google itself: Google Analytics.
To do this, it is necessary to correctly implement and configure Google Analytics on the web to be measured. Likewise, other statistical tools that are considered necessary and that serve as support can be installed.
Google Analytics is the official Google tool to analyze visits, it is free and offers automated and personalized reports . It can be integrated with other tools such as Google Console (SEO), Google Adsense and Google Adwords (SEM).