Social networks have become increasingly important in the digital marketing strategy of any project. the image and the opinion that users form depends on them to a greater or lesser extent.
Therefore, it is not advisable to embark on the challenge of social media without a clear strategy and methodology or steps to follow. It is necessary to have a manual to be very clear about the tasks that the Community Manager must perform and what their purposes and objectives are. This means that it is necessary to study which are the business objectives and the KPI’s (Key Performance Indicator) that will serve to assess whether these objectives are being met.