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Content Marketing

Content marketing and strategy consists of planning and managing the content creation that is provided in an online project. It is about creating content that encourages the fulfillment of the communication objectives of the website.

But not only that, but you must also be attentive to market trends or opportunities so that content that maximizes profits can be produced.

Content marketing belongs to Inbound Marketing, meaning all content that is published by the project on the web. The main benefits are to stand out from the competition by personalizing and segmenting the content, making it more natural and credible, and becoming a benchmark in the sector.

Marketing de Contenidos

The purpose is to enhance conversion through communication. And communication is not always what can be seen with the naked eye, but must also use taxonomies, metadata, semantic optimization to improve SEO, resolve doubts or problems…

Of course, this strategy must respect and even bring improvements to the information architecture of the website, so that the message is global and the web has its own voice.

Numerous studies are showing that the use of content marketing is not only on the rise, but that the vast majority of projects already use it as part of their communication plan. Not surprisingly, the saying has become popular: “Content is king“.

Redacción de Contenidos

Content Writing

Once it is clear how you want to communicate and what objectives you want to meet, it is time to get down to work.

Content writing will not only boost your online presence with a more complete website and more interesting content… but it will also improve your SEO.

The quantity and pace of the publication will be related to the style of the project and the objectives to be met, in addition to the characteristics inherent to the target audience: potential clients.

It is therefore necessary to adhere to a personalized content publication strategy so that it is not counterproductive. Furthermore, communication must be measured with caution to avoid online reputation crises, that is, negative responses that can spread quickly and end up giving the project a bad image.

To obtain the best results, it is best to trust the experience and knowledge of a digital content expert. It is important to know what you want to communicate to visitors and potential customers, but even more important is to know how to communicate it.

Content marketing analytics

Measuring the interest and behavior of visits is essential to know if the content marketing strategy is yielding results. To do this, it will be necessary to look at the metrics and navigation flow of the visits to draw the necessary conclusions.

Depending on the urgency and importance of the content in the project, the reports should be made in more or less short intervals, so that possible problems or doubts that may arise in the visits.

It is also important to analyze the methodology followed by the competition in order to find out what they are doing well and, also, to gain an advantage in what they are doing wrong.

Analítica de marketing de contenidos

All this will also serve to see which content is having more success and adjust the content strategy to get the most out of it, and as inspiration to create new content.

  • Content strategy measurement reports and proposals for improvements
  • Competitor content strategy reports

We will adapt the content strategy to the most effective communication for your project. Ask us!