Content marketing and strategy consists of planning and managing the content creation that is provided in an online project. It is about creating content that encourages the fulfillment of the communication objectives of the website.
But not only that, but you must also be attentive to market trends or opportunities so that content that maximizes profits can be produced.
Content marketing belongs to Inbound Marketing, meaning all content that is published by the project on the web. The main benefits are to stand out from the competition by personalizing and segmenting the content, making it more natural and credible, and becoming a benchmark in the sector.