The first step in taking any action related to SEO (Search Engine Optimization) is to audit the current state of the website.
Thanks to this diagnosis, it will be possible to decide on objectives to be measured and an action plan that includes both the tasks to be carried out and their priority according to the needs of the web.
To do this, it is necessary to study:
One of the most important tasks before even building a website is doing a keyword study. When establishing an online business, it is vital to carry out a market study and know how many people are interested in your products, how much competition there is and even try to discover possible market gaps That can be used for a new niche.
The study of keywords is used to make crucial decisions for your business, not only in its early stages, but also when making content strategy decisions and betting on certain actions.
It is, therefore, necessary to be clear about the representative keywords of the company, in addition to which SEO is going to bet on to try to gain a privileged position in the main search engines.
This affects both the contents of your website and even when optimizing a specific page for certain keywords.
Once a keyword study has been carried out, it is necessary to optimize the site or web page so that it is positioned better for the chosen keywords. In this way we can get many visits organically, that is, thanks to free search engine traffic.
Content optimization consists of improving SEO for existing content by performing a series of tasks that optimize their positioning for the most interesting keywords and, subsequently, designing a content strategy for the website. Edit existing content to support SEO and propose new content to promote it.
This is a long-term online marketing strategy, as it may take a while for the results to become apparent. But in the long run it is very profitable thanks to the fact that, while in paid advertising (SEM) the results are immediate, in SEO you gradually obtain the trust of Google and other search engines and, in the end, you can get many potential clients for free.
So is SEO better than SEM? which one is better to bet on? Undoubtedly, it depends on the needs of the project, but in most cases it is best to bet on both: the SEM for short-term results and while optimizing SEO to benefit from it in the long term.
A website can be optimized for SEO not only thanks to its content but also thanks to how it is structured and programmed.
There is a lot of information that can be added to each page to help search engines and social media to better interpret it. In this way you can explicitly indicate certain details such as what type of page it is, if its content is on a specific location, who is its author …
In addition, it is also necessary to optimize the web so that it has the shortest possible loading time. Google and any search engine interprets that a page that takes a long time to load is, therefore, a low quality page and its positioning is worse.
On the other hand, usability and user experience must also be taken into account, especially when visiting from mobile devices with a less powerful connection. Remember that there are numerous studies that show that every second counts, and that the conversions of a website can drastically decrease if it is slow since users are increasingly impatient.
